Developing an SEO strategy
Digital marketing is always changing as technology, Google SERP’s, user behavior, social signals, and businesses continue to try and deliver a better result for their clients. It is therefore critical to establish who our audience is and then select a marketing channel or channels that best serve your message to that audience. SEO and digital ads are not always the best solution for every small business. We work with you to identify the search behavior that exists that is most suited to you.
Traditional bricks and mortar retail changes have moved to online shopping with e-commerce. Users have moved from traditional desktop computers to mobile devices. Marketing has shifted from traditional media of television and newspaper to social influencers via apps like Instagram and Facebook. Businesses now understand there are so many more marketing channels that customers can discover their business and it is important that a process considers all of these elements to ensure you stay ahead of your competition and identify which channels work best for you.