Critical factors for website performance
In order to gauge the current performance of a customers website. We perform a baseline analysis that highlights key factors that are critical to a sites online performance. By consistently measuring a baseline we can establish the current state of affairs and measure the impact of our SEO services from the date of the baseline report. The baseline document establishes fundamental areas that we need to prioritise in order to compete with identified competitor websites.
Initially, a baseline performance involves generating a report to show the current status of your websites online presence. The onsite elements are often determined by critical ranking factors such as site speed, the security of the site, the structure and content strategy being adopted on internal pages. Some examples of measuring the performance of a site is by reviewing existing Google analytics data. This will indicate what pages are gaining the most traffic compared to those which are receiving none. By establishing fundamental errors on a site, by a process of cancellation, we can start to identify why certain pages are achieving traffic and others are not. Whether the site structure has been set out poorly or we have a case of keyword cannabilisation whereby internal pages are competing for the same search query. By using our strategic approach we can quickly identify and improve website performance.