Maintaining a website’s content, links, security, and speed is not an easy job, it can be time-consuming and costly. However, spending the time to ensure your website is functioning at its optimum status comes with long term benefits, it’s certainly worth the time and money. To distinguish how often a website should be maintained will depend on what type of website it is.
For example, websites with trending topics will need to be maintained multiple times a day; generally, their visitors are coming from repeat customers or social media. Whereas typical websites with pages that stay relevant for a longer time may only need 3 maintenance checks a week. However, if the website is a corporate site the information has most likely already been published at the initial set up stage, but there are ways to incorporate fresh content such us how-to blog posts or weekly articles. This type of website will require similar updates to a ‘normal’ website, roughly 3 times a week.
Essentially, regularly completing website maintenance is non-negotiable for achieving optimum SEO results. It drives organic search engine traffic and boosts a websites SEO ranking. The more your site is regularly updated, the more search engines will increase your search result rankings. No matter what size a business is it’s important to engage and retain customers. Website maintenance can often seem unimportant, however, if the maintenance of a website is neglected for too long you can risk the health of the entire site.