Website Maintenance

Maintaining a healthy functioning website

Maintaining a website’s content, links, security, and speed is not an easy job, it can be time-consuming and costly. However, spending the time to ensure your website is functioning at its optimum status comes with long term benefits, it’s certainly worth the time and money. To distinguish how often a website should be maintained will depend on what type of website it is.

For example, websites with trending topics will need to be maintained multiple times a day; generally, their visitors are coming from repeat customers or social media. Whereas typical websites with pages that stay relevant for a longer time may only need 3 maintenance checks a week. However, if the website is a corporate site the information has most likely already been published at the initial set up stage, but there are ways to incorporate fresh content such us how-to blog posts or weekly articles. This type of website will require similar updates to a ‘normal’ website, roughly 3 times a week.

Essentially, regularly completing website maintenance is non-negotiable for achieving optimum SEO results. It drives organic search engine traffic and boosts a websites SEO ranking. The more your site is regularly updated, the more search engines will increase your search result rankings. No matter what size a business is it’s important to engage and retain customers. Website maintenance can often seem unimportant, however, if the maintenance of a website is neglected for too long you can risk the health of the entire site.

Why Website Maintenance Is Important

Regardless of the size of your business, website maintenance is vital in ensuring your website stays up to date and regularly attracts and retains its customers. It’s also a necessity to maintain the value of a website over time. Listed below are important website maintenance actions we manage as part of our SEO strategy that your website requires.


Website Security

It’s quite often that people from all over the world are searching for poorly secured websites to hack into, damaging companies’ brands. Simply having an expored plugin or outdated theme on your website is an opportunity to hack your site. This is something we can never afford to let happen, it’s recommended that a website is backed up daily, weekly or even monthly (depending on how often changes are made) and is up to date with the latest security software. That’s why frequently maintaining a website is one way we can ensure that a website is protected from digital threats. Finally, having an active SSL on your website will ensure your clients details remain encrypted and you do not jeopardise the security of your clients personal details.

Website Speed

Website speed is one of the most important factors to consider when maintaining a website, 53% of users will leave a page if it has not loaded within 3 seconds, and it’s even shorter for mobile users. Very slow sites lead to bad customer experiences, don’t let poor website maintenance affect your organic traffic results, you’ll be losing more than just current customers, but potential customers too. Implementing a website maintenance plan will ensure your website is operating at its optimum speed creating a pleasant experience for all users.

Broken Links

Keeping your website up to date isn’t always easy, occasionally old pages will be removed in favour of new ones. However, you want to check if any pages were linked to the old pages, if they are this will result in broken links, and Google isn’t too fond of these types of links. Broken links can be from internal pages (on your site) or external pages (other sites). This form of disruption creates an unpleasant and unprofessional experience for your site visitors while displaying an obviously unmaintained site. That’s why a website maintenance plan in place will ensure your website and customers never experience any 404 messages.

New and Fresh Pages

Everyone likes to see frequently updated content on a website – especially Google. Each time Google updates its algorithm (which is quite often) they filter out websites that have outdated content and leave them at the bottom of the search results while websites with fresh new content head to the top of the page. Customers also like to see new pages and updated images on sites, they won’t be revisiting a website always looks the same. Part of a marketing strategy will focus on building relationships with customers. Customers who see helpful and engaging content will be more likely to return to your site.

Conversion Tracking

It is imperative that a website that is looking to achieve new business inquiries has multiple conversion points on each page. These conversions include Phone calls (particularly important on mobile devices), form submissions and email inquiries.
To ensure that we are not only recording all possible leads to the business we test and track all conversions via your Google analytics data. We then ensure that you receive all leads and establish an effective CRM for communicating with customers at all stages of the buyer funnel.

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