What is meant by link building?
At its core, link building is the process of collecting links from other websites back to your own. The more websites pointing toward your own, the more highly your website will be seen by search engine algorithms. These days are over, though, and you’ve got to focus on collecting authentic links to boost the reputation of your website.
That’s just a basic look at the surface: things are far more complex and sophisticated. Not all backlinks are equal, and you want to get as many quality backlinks from authoritative domains as possible.
Link building is a delicate science and as with other areas of SEO, there’s no definite answers at the moment. Search engines carefully guard their search algorithms to make sure that they cannot be hacked and abused. In fact, link building used to be one of the easiest ways to manipulate search results. Businesses would engage in “black hat” SEO tactics like link farming to propel their website up the ranks.
The best strategy is to know your audience and provide informative and engaging content that users will see value in sharing across other media channels and their blogs and websites.