What is Content Strategy?
Content Strategy is an essential part of SEO, making up 57% of the most effective SEO tactics marketers rely on when ranking your website. A successful digital marketing campaign includes valuable, applicable and thorough content deeply connect with its audience.
A quality content strategy will involve relevant blog posts, various topic areas, infographics, videos and a considerable amount of information on the subject matter! The main goal of good content is to be a trusted source of information for your selected industry. The main purpose of creating quality content is to improve the search engine results page ranking for your specific keywords, grow your brand awareness and visibility and lastly create more traffic to your site from your targeted audience.