Establishing a Google environment is simply using all the tools Google provides in order to build your website brand consistently across the web. This starts with your website, the website domain, your branded email account, Google account, Youtube channel, Google My business page and personal Google plus accounts.
The websites that we work with are naturally trying to be ranked in a search engine, which is predominately Google. Google likes it when you use Google products, so we want to use the available tools supplied by Google in order to appease all Google algorithms.
The additional Google tools that we use for our SEO efforts include Google Tag Manager, Google Search Console and Google Analytics. These tools allow us to accurately track how your website is being found online (search console), how users are discovering your website and what actions they are taking when on the website (Google Analytics). Let’s go into more detail below.