We all love to read exciting content, whether it’s through innovative information, unique graphics or engaging links. If you’re reading this right now, you’re probably stuck on how to make your website content more engaging, don’t worry we’ve all been there.

No one wants to lose traffic to their site and to make sure this isn’t the case you need your website to be worth reading. Your content is the flesh of your website that is built around the solid structural foundations. Here’s a closer look at some of the top content strategies that you should follow to achieve SEO success. Everyone can create content, but producing legitimate engaging content isn’t always easy, but it can be done with a strong focus and following our checklist. We have highlighted the top 5 tips on how you can produce quality content.

What Is Engaging Content?

The most important aspect to understand before writing any content is to understand what engaging content actually means. Engaging content is content that is relevant to the reader. If your website is about home gardening and you have written an article about an overseas trip, this has no relevance to the user who is on your website looking for home gardening content. It has to be new, innovative, exciting and unique, something that offers a new perspective for the reader. You want to make your audience think and if you manage to do this, your readers will definitely be coming back. Don’t forget to incorporate a bit of knowledge, offer something helpful, and allows the reader to relate in some way.

Write For The Right People And Keywords

Sometimes when writing content we can get a little carried away, we lose focus on who we are writing for and what keywords we are targeting. If you fail to optimize your content with the right keywords you won’t be reaching the right people. So before you begin writing answer these questions:

• Who are your audience segments?
• What information is your audience looking for?
• Why do they need this information?
• What keywords are they searching to find this information?

If this seems like too much don’t worry we’ve simplified this for you! First, you need to start off with audience research. Identify what type of audience you think is looking for what you are offering. Once you’ve done this, it’s recommended to find this audience type online and find out their hobbies, interests, etc. This way you will ensure that your content is of high relevance to your audience.

Next is keyword research, there are a range of tools online to discover relevant and profitable keywords that are relevant to your service or product and of course your audience. Search algorithms are becoming more sophisticated with each passing day. Despite the fact that they are carefully guarded and very mysterious, we know that keywords are an important part of any SEO strategy. In the past, some websites would abuse keywords. This was known as “keyword stuffing” – the practice of including a certain keyword as many times as possible in a piece. This is considered to be a “black hat” SEO technique and keyword stuffing can decimate your ability to rank organically.

This is why it’s important for you to create a sensible and accurate keyword strategy. You should work alongside the appropriate SEO professionals to develop a strong keyword strategy that uses the right keywords at the right time. Here are some tools we love: SEMRush, Long Tail Pro, KWFinder. Then finally is topic research, this is where you will come up with content topics based on the keyword and audience research you conducted.

Now Make It Appealing!

This may be an obvious point, but it’s often done inadequately. Organised content will do wonders for your sites SEO, make sure you have effective headings and sub-headings to make it easy for your readers to follow. Paragraphs should never be too big, Google will judge the readability of your content and you want it to be at the highest standard. Use visuals, you want your article to grab the readers attention and nothing does that better than visuals! Include a range of images, videos and connect your content with images from Pinterest allowing users to pin images they like, this way you’re adding another platform to increase traffic to your site. Another effective way of improving the appearance of your content is to use dot points, everyone loves dot points because they’re easy to read and straight to the point.

Understanding why great content is so important for your website can be a little daunting, but with these tips, your content will be up to scratch and you will see a difference in your sites SEO. A well-optimised website is absolutely critical to achieving digital marketing success. It can help you to reach new customers, build brand awareness, communicate important information and boost your bottom line. If you have any questions about writing your content feel free to contact the Track My SEO team and we will be more than happy to give you additional tips tailored for your service/product!